Saturday, September 28, 2013

How to Interview a Realtor to Sell Your Home

Hiring a Realtor can be tricky. How do you know who is going to do the best job for you? Here is a list of questions to ask prospective agents that should result in you making the right choice.

• How long have you been in real estate locally?
• Do you have a specialty or market focus?
• Are you more of a listing agent? Buyers agent?
• How many homes have you listed and sold in the last six months?
• Of the properties you listed in the last year, how many were sold with a cooperating agent?
• Will you prepare a comparative market analysis to determine list price?
• Do you have a detailed marketing plan?
• What is your brokerage fee? Typical fee for the area? Are you negotiable?
• What percentage of the fee do you offer cooperating agents?
• Do you have a website?
• What other online portals do you use for marketing homes? (Zillow, Trulia, etc.)
• Do you offer any staging services?
• Will you meet other agents when they show the house?
• Will the house be opened up, with lights on, prior to showings?
• If you use a lockbox for showings, explain why. 
• Do you have any assistants?
• Do you follow up showings for feedback?
• How often will you communicate activity to me?
• Do you have suggestions on things that should be done to make the house more saleable?
• Do you use video tours? If so, how?
• Do you produce any marketing materials like flyers, post cards, brochures and how are they used?
• Do you hold open houses for buyers? Brokers? If so, explain how that will be done.
• Can you say why I should choose you over other agents being interviewed?

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